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Fathima Nishni

Digital Marketer

Am a freelance worker and I have passion for digital marketing and WordPress website design.

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My Works
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My expert
areas

As an experienced digital marketer, I specialize in creating beautiful websites and effective online campaigns that get real results.

I know how to use different platforms like social media and email to make sure brands get noticed and people engage with them.

My goal is to help clients succeed in the digital world by making sure their marketing efforts are smart and effective.

My Resume

  • SEO (96%)

  • SMM (90%)

  • SEM (90%)

  • Website Designing (96%)

  • Content Creating (90%)

  • Photoshop (80%)

  • 2023-Present Bynco Academy

    Digital Marketing Executive

  • 2023 Nilayoram FPC

    Digital Marketing Executive

  • 2023 Nilayoram Leads

    Website Designer

  • 2022-2023 Digiskillz

    Digital Marketing Intern

  • 2022 Digiskillz

    Digital Marketing

  • 2010-2013 SSM Polytechnic college Tirur

    Computer Engineering

  • 2022 Digiskillz

    Website Designing

2

Years of experience

Fathima Nishni

About Me

I am a passionate freelance worker with over 2 years of experience in digital marketing and WordPress website design. Throughout my career, I've collaborated with various clients to create captivating online experiences that drive results.

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  • 50

    Trainings

  • 7

    Websites

  • 35

    Posts

  • 7

    Own Projects

Services
I Provide

  • 01

    Resume Writing

    Boost your career with customized resumes that highlight your skills and achievements

    Unlock your career potential with expertly crafted resumes tailored to showcase your unique strengths and experiences. As a seasoned freelance digital marketer, I understand the importance of a captivating resume in today’s competitive job market. With meticulous attention to detail and a flair for persuasive language, I specialize in crafting resumes that stand out from the crowd.

    From highlighting key achievements to optimizing format and design, I work closely with clients to ensure their professional story shines brightest. Let me help you land your dream job with a professionally written resume that speaks volumes about your skills and aspirations

  • 02

    SEO

    SEO services are all about helping businesses succeed online and get more customers....

    I help businesses get noticed online by making their websites show up higher in search engine results. They use smart strategies like picking the right keywords, making website improvements, and creating quality content. This helps bring in more visitors and increase sales for businesses. I keep up with the latest trends and changes in the online world to ensure their clients stay ahead of the competition and keep growing. They also keep their clients informed about how their website is doing with regular updates and reports. Overall,  SEO services are all about helping businesses succeed online and get more customers.

  • 03

    SMM

    SMM help businesses maximize their online presence and drive engagement with their target audience.

    I offer comprehensive social media marketing services designed to help businesses maximize their online presence and drive engagement with their target audience. With a deep understanding of various social media platforms,  creates customized strategies tailored to each client’s unique goals and objectives. From creating compelling content to managing ad campaigns and analyzing performance metrics, I employ a holistic approach to ensure clients achieve measurable results. Whether it’s increasing brand awareness, generating leads, or fostering customer loyalty, my expertise in social media marketing enables businesses to effectively leverage the power of social media to achieve their marketing objectives.

    My SMM services encompass a wide range of activities aimed at optimizing brand visibility and engagement across various social media platforms. This includes developing and implementing content calendars, creating and curating engaging content, managing social media accounts, and running targeted advertising campaigns. Fathima also conducts in-depth audience analysis to identify key demographics and interests, allowing for more targeted and effective communication strategies. With a focus on driving results and delivering a strong return on investment,  committed to helping businesses achieve their social media marketing goals in an ever-evolving digital landscape.

  • 04

    Google Ads SEM

    It allows businesses to display ads on Google's search results pages, websites within the Google Display Network, and on YouTube

    Google Ads, formerly known as Google AdWords, is a powerful online advertising platform created by Google. It allows businesses to display ads on Google’s search results pages, websites within the Google Display Network, and on YouTube. With Google Ads, advertisers can target specific keywords, demographics, and geographic locations to reach their ideal audience. The platform operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads. Google Ads provides detailed analytics and performance metrics, allowing advertisers to track the effectiveness of their campaigns and make data-driven decisions to optimize their ad spend

    I specialize in providing top-notch Google Ads services tailored to the unique needs of businesses looking to maximize their online presence and drive targeted traffic to their websites. With a deep understanding of Google’s advertising platform and its various tools and features, crafts strategic ad campaigns that effectively reach the right audience at the right time. Whether it’s creating compelling ad copy, conducting keyword research, or optimizing campaigns for maximum ROI, I utilize my expertise to deliver results that exceed my clients’ expectations.

     

  • 05

    Website Design

    It is about making attractive and easy-to-use online platforms that share a brand's message and get people interested.

    I offer expert WordPress website design services tailored to meet the unique needs of businesses and individuals. With years of experience in this industry, I combine creativity and technical expertise to create stunning and functional websites that leave a lasting impression. Whether you’re looking to launch a brand new website or revamp an existing one, I work closely with clients to understand their vision and goals, ensuring every aspect of the design aligns with their brand identity and target audience.

    My WordPress website design services encompass everything from custom theme development and responsive design to e-commerce integration and search engine optimization (SEO). Utilizing the latest tools and techniques, I build websites that not only look great but also perform seamlessly across all devices and browsers. With a focus on user experience and conversion optimization, my designs are geared toward driving traffic, engaging visitors, and ultimately achieving your business objectives. Whether you’re a small business owner, entrepreneur, or creative professional, I am committed to delivering high-quality WordPress websites that help you stand out in the digital landscape.

My Works

nilayoram-leads-fathima nishni
Nilayoram Leads

It is an agricultural website having many pages and posts

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fathima nishni
Arkik Designs

It is an interior designing and architectural firm website located in Malappuram.

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fathima nishni
Nilayoram FPC

It is an Farmers Producer Company. Located in Kaimalassery

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fathima nishni
Marko Baleno

It is an E-Commerce website of watches. It located in UAE.

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Valuable feedback
from my client

“Awesome website! I can't thank Fathima Nishni enough for the incredible website she created for our business. Not only does it look amazing, but it's also driving more traffic and leads . She did the best SEO techniques.

Abdul Majeed

Nilayoram Leads

From my
blog post

  • What is SEO

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    Search Engine Optimization, commonly known as SEO, is a fundamental aspect of digital marketing. It’s all about enhancing a website’s visibility in search engine results pages (SERPs) to attract more organic (non-paid) traffic. In simpler terms, SEO helps your website rank higher on search engines like Google, Bing, and Yahoo when users search for relevant keywords or phrases related to your business or content.

    Importance of SEO

    SEO plays a crucial role in driving targeted traffic to your website. When your website appears higher in search results, it increases the likelihood of users clicking on your link and visiting your site. This not only boosts your website’s visibility but also enhances brand awareness and credibility. Additionally, organic traffic generated through SEO tends to have higher conversion rates compared to paid traffic, making it a cost-effective marketing strategy in the long run.

    Understanding Search Engines

    To grasp the concept of SEO, it’s essential to understand how search engines work. Search engines use complex algorithms to analyze and rank billions of web pages based on various factors. These factors include relevance, authority, user experience, and more. By optimizing your website according to these factors, you can improve its chances of ranking higher in search results.

    On-Page SEO

    On-page SEO refers to optimizing individual web pages to improve their search engine rankings and attract more relevant traffic. This involves optimizing elements such as title tags, meta descriptions, headings, content, images, and URLs. By incorporating relevant keywords naturally throughout your content and ensuring your website is user-friendly and accessible, you can enhance its on-page SEO and improve its visibility in search results.

    Off-Page SEO

    Off-page SEO focuses on activities outside of your website that influence your search engine rankings. This includes building backlinks from reputable websites, engaging with your audience on social media, and establishing your brand’s authority and credibility online. By earning quality backlinks from authoritative sources and fostering relationships with your audience and industry influencers, you can boost your website’s off-page SEO and improve its overall search engine performance.

    Technical SEO

    Technical SEO involves optimizing the technical aspects of your website to improve its crawling, indexing, and overall performance in search engines. This includes optimizing site speed, fixing crawl errors, implementing structured data markup, optimizing for mobile-friendliness, and more. By ensuring your website is technically sound and adheres to search engine guidelines, you can enhance its technical SEO and provide a better user experience for both visitors and search engines.

    Local SEO

    Local SEO is essential for businesses targeting a local audience or operating in specific geographic locations. It focuses on optimizing your online presence to appear in local search results when users search for products or services in their vicinity. This includes optimizing your Google My Business listing, obtaining local citations, encouraging customer reviews, and creating locally relevant content. By prioritizing local SEO, businesses can increase their visibility among local customers and drive foot traffic to their physical locations.

    Conclusion

    In conclusion, SEO is a vital component of digital marketing that helps improve a website’s visibility and attract more organic traffic from search engines. By understanding the basics of SEO and implementing best practices such as on-page optimization, off-page strategies, technical enhancements, and local SEO tactics, businesses can enhance their online presence, attract more qualified leads, and ultimately drive growth and success in the digital landscape.

  • Perfect responsive website using WordPress

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    Perfect responsive website using WordPress

    In today’s digital age, having a responsive website is crucial for success online. With the increasing use of smartphones and tablets, users expect websites to adapt seamlessly to different screen sizes and devices. WordPress, a popular content management system (CMS), offers a range of tools and features to create a responsive website that looks great on any device. In this blog post, we’ll explore how to create the perfect responsive website using WordPress, covering key aspects such as choosing a responsive theme, optimizing for mobile devices, and testing across different screen sizes.

    Choosing a Responsive Theme:

    The first step in creating a responsive website with WordPress is choosing a responsive theme. A responsive theme is designed to adjust and adapt to different screen sizes, ensuring that your website looks good and functions well on desktops, laptops, smartphones, and tablets. When selecting a theme, look for options that are labeled as “responsive” or “mobile-friendly” to ensure compatibility with various devices.

    Customizing Your Theme:

    Once you’ve chosen a responsive theme, it’s time to customize it to fit your brand and style. WordPress offers a range of customization options, allowing you to personalize your website’s appearance and layout. Customize elements such as colors, fonts, and layout settings to create a unique look that aligns with your brand identity.

    Optimizing for Mobile Devices:

    With the majority of internet users now accessing websites on mobile devices, optimizing your website for mobile is essential. WordPress makes it easy to optimize your website for mobile devices by providing tools and features to ensure a seamless user experience. Consider the following tips for optimizing your website for mobile:

    1. Use a Responsive Design: As mentioned earlier, choose a responsive theme that adapts to different screen sizes and devices.
    2. Optimize Images: Compress and resize images to reduce load times on mobile devices.
    3. Simplify Navigation: Streamline your website’s navigation menu for easy access on smaller screens.
    4. Use Mobile-Friendly Plugins: Ensure that any plugins you use are compatible with mobile devices and do not interfere with responsiveness.

    Testing Across Different Screen Sizes:

    After customizing your theme and optimizing for mobile devices, it’s essential to test your website across different screen sizes to ensure a consistent user experience. WordPress provides built-in tools for previewing your website on various devices, including desktops, laptops, smartphones, and tablets. Additionally, you can use external tools such as Google’s Mobile-Friendly Test to check your website’s responsiveness and identify any issues that need to be addressed.

    Conclusion:

    Creating a perfectly responsive website using WordPress requires careful planning, customization, and testing. By choosing a responsive theme, customizing your website’s appearance and layout, optimizing for mobile devices, and testing across different screen sizes, you can ensure that your website looks great and functions well on any device. With WordPress’s user-friendly interface and robust features, building a responsive website has never been easier.

  • The Ultimate Guide to SEO: Unveiling Strategies for Unparalleled Online Visibility

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    In the vast digital landscape, search engine optimization (SEO) stands as a beacon of light for businesses aiming to enhance their online presence. With the ever-evolving algorithms and fierce competition, mastering SEO has become essential for boosting online visibility. In this comprehensive guide, we delve into the intricacies of SEO strategies that can propel your website to the top of search engine results pages (SERPs).

    1. Understanding the Fundamentals of SEO

      • Defining SEO: Unveiling the core principles and objectives behind SEO.
      • The Importance of SEO: Exploring why SEO is crucial for businesses of all sizes.
      • Key Components: Analyzing the critical elements of SEO, including keywords, content, and backlinks.

    2. Conducting Keyword Research

      • Keyword Research Basics: Delving into the process of identifying relevant keywords for your niche.
      • Tools and Techniques: Exploring various tools and methodologies for effective keyword research.
      • Long-Tail Keywords: Unveiling the significance of long-tail keywords and their impact on search rankings.

    3. On-Page Optimization Strategies

      • Crafting SEO-Friendly Content: Tips for creating high-quality, keyword-optimized content.
      • Meta Tags and Descriptions: Optimizing meta tags and descriptions to improve click-through rates.
      • URL Structure: Ensuring a user-friendly and SEO-friendly URL structure for better visibility.

    4. Off-Page Optimization Techniques

      • Building Quality Backlinks: Strategies for acquiring authoritative backlinks to boost domain authority.
      • Social Media Signals: Leveraging social media platforms to amplify your website’s visibility and engagement.
      • Guest Blogging and Outreach: Establishing relationships with influencers and industry experts through guest blogging and outreach initiatives.

    5. Technical SEO Best Practices

      • Site Speed Optimization: Enhancing website speed to improve user experience and search rankings.
      • Mobile-Friendly Design: Ensuring that your website is optimized for mobile devices to cater to the growing mobile audience.
      • Schema Markup: Implementing structured data markup to enhance search engine understanding of your content.

    6. Local SEO Strategies

      • Google My Business Optimization: Optimizing your Google My Business profile to improve local search visibility.
      • Local Citations: Building citations on local directories and platforms to boost local SEO efforts.
      • Customer Reviews: Encouraging and managing customer reviews to enhance credibility and visibility in local searches.

    7. Monitoring and Analytics

      • Tracking Performance: Utilizing tools like Google Analytics and Google Search Console to monitor website performance and SEO metrics.
      • Key Performance Indicators (KPIs): Identifying and tracking relevant KPIs to measure the success of your SEO efforts.
      • Continuous Optimization: Implementing a data-driven approach to continuously optimize and refine your SEO strategies.

    If you plan to increase your website’s visibility with SEO, Contact

    Conclusion:

    Mastering SEO is an ongoing journey that requires dedication, strategic planning, and continuous adaptation to algorithm updates and industry trends. By implementing the strategies outlined in this guide and staying abreast of the latest developments in the field of SEO, you can elevate your online visibility and unlock new opportunities for growth and success in the digital realm.

  • Diversification of digital marketing strategies

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    In today’s fast-paced digital world, businesses are constantly seeking innovative ways to stay ahead of the competition and reach their target audience effectively. With the ever-evolving landscape of online marketing, relying on a single digital marketing strategy may not suffice. Instead, diversifying your approach can provide a broader reach and better engagement with your audience. Let’s delve into the importance and benefits of diversifying digital marketing strategies, and exploring various tactics to enhance your online presence.

    Diversification in digital marketing refers to the practice of utilizing multiple channels and tactics to promote products or services, rather than relying solely on one approach. This approach ensures a more comprehensive and well-rounded marketing strategy, mitigating the risk of over-reliance on a single platform or method.

    Importance of Diversification:

    a. Mitigating Risks: Relying solely on one digital marketing strategy leaves businesses vulnerable to fluctuations in algorithms, policy changes, or platform shutdowns. Diversification spreads the risk across multiple channels, safeguarding your marketing efforts.

    b. Expanding Reach: Different demographics and target audiences frequent various online platforms. Diversifying your strategies allows you to reach a broader audience across different channels, maximizing your exposure.

    c. Enhancing Resilience: In the ever-changing digital landscape, what works today may not be as effective tomorrow. By diversifying your digital marketing strategies, you can adapt to changes more effectively and maintain a resilient marketing presence.

    Strategies for Diversification:

    a. Content Marketing: Create valuable and engaging content across various formats, including blog posts, videos, infographics, and podcasts. Content marketing not only attracts and educates your audience but also boosts SEO and brand authority.

    b. Social Media Marketing: Leverage different social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to connect with your audience. Each platform has its unique features and audience demographics, allowing for tailored content and engagement strategies.

    c. Search Engine Optimization (SEO): Optimize your website and content for search engines to improve organic visibility. This includes keyword research, on-page optimization, link building, and local SEO strategies to enhance your online presence.

    d. Email Marketing: Build and nurture relationships with your audience through personalized email campaigns. Segment your email list based on demographics, interests, or purchase history to deliver targeted content and promotions.

    e. Paid Advertising: Utilize paid advertising platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads to reach your target audience with targeted messaging. Experiment with different ad formats, placements, and targeting options to optimize your campaigns.

    f. Influencer Marketing: Collaborate with influencers in your niche to reach their engaged audience and build credibility for your brand. Choose influencers whose values align with your brand and engage their audience authentically.

    g. Affiliate Marketing: Partner with affiliates or influencers to promote your products or services in exchange for a commission. This performance-based marketing strategy allows you to reach new audiences through trusted recommendations.

    h. Webinars and Virtual Events: Host webinars, workshops, or virtual events to educate and engage your audience. These interactive sessions provide valuable insights, foster community engagement, and generate leads for your business.

    Monitoring and Optimization:

    Diversifying your digital marketing strategies is not a one-time effort but an ongoing process. Regularly monitor the performance of each channel and tactic, analyzing metrics such as traffic, engagement, conversion rates, and return on investment (ROI). Use this data to identify strengths, weaknesses, and opportunities for optimization.

    Conclusion:

    In today’s dynamic digital landscape, diversifying your digital marketing strategies is essential for staying competitive and reaching your target audience effectively. By embracing a multi-channel approach encompassing content marketing, social media marketing, SEO, email marketing, paid advertising, influencer marketing, affiliate marketing, and virtual events, you can enhance your online presence, engage your audience, and drive meaningful results for your business. Stay adaptable, monitor performance, and continuously optimize your strategies to navigate the ever-evolving world of digital marketing successfully.

Lets work together

Contact me today to discuss how I can help your business unleash its digital potential. I am here to optimize your online presence and achieve your marketing goals effectively.

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