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Fathima Nishni

Digital Marketer

Am a freelance worker and I have passion for digital marketing and WordPress website design.

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My Works
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My expert
areas

As an experienced digital marketer, I specialize in creating beautiful websites and effective online campaigns that get real results.

I know how to use different platforms like social media and email to make sure brands get noticed and people engage with them.

My goal is to help clients succeed in the digital world by making sure their marketing efforts are smart and effective.

My Resume

  • SEO (96%)

  • SMM (90%)

  • SEM (90%)

  • Website Designing (96%)

  • Content Creating (90%)

  • Photoshop (80%)

  • 2023-Present Bynco Academy

    Digital Marketing Executive

  • 2023 Nilayoram FPC

    Digital Marketing Executive

  • 2023 Nilayoram Leads

    Website Designer

  • 2022-2023 Digiskillz

    Digital Marketing Intern

  • 2022 Digiskillz

    Digital Marketing

  • 2010-2013 SSM Polytechnic college Tirur

    Computer Engineering

  • 2022 Digiskillz

    Website Designing

2

Years of experience

Fathima Nishni

About Me

I am a passionate freelance worker with over 2 years of experience in digital marketing and WordPress website design. Throughout my career, I've collaborated with various clients to create captivating online experiences that drive results.

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  • 50

    Trainings

  • 7

    Websites

  • 35

    Posts

  • 7

    Own Projects

Services
I Provide

  • 01

    Resume Writing

    Boost your career with customized resumes that highlight your skills and achievements

    Unlock your career potential with expertly crafted resumes tailored to showcase your unique strengths and experiences. As a seasoned freelance digital marketer, I understand the importance of a captivating resume in today’s competitive job market. With meticulous attention to detail and a flair for persuasive language, I specialize in crafting resumes that stand out from the crowd.

    From highlighting key achievements to optimizing format and design, I work closely with clients to ensure their professional story shines brightest. Let me help you land your dream job with a professionally written resume that speaks volumes about your skills and aspirations

  • 02

    SEO

    SEO services are all about helping businesses succeed online and get more customers....

    I help businesses get noticed online by making their websites show up higher in search engine results. They use smart strategies like picking the right keywords, making website improvements, and creating quality content. This helps bring in more visitors and increase sales for businesses. I keep up with the latest trends and changes in the online world to ensure their clients stay ahead of the competition and keep growing. They also keep their clients informed about how their website is doing with regular updates and reports. Overall,  SEO services are all about helping businesses succeed online and get more customers.

  • 03

    SMM

    SMM help businesses maximize their online presence and drive engagement with their target audience.

    I offer comprehensive social media marketing services designed to help businesses maximize their online presence and drive engagement with their target audience. With a deep understanding of various social media platforms,  creates customized strategies tailored to each client’s unique goals and objectives. From creating compelling content to managing ad campaigns and analyzing performance metrics, I employ a holistic approach to ensure clients achieve measurable results. Whether it’s increasing brand awareness, generating leads, or fostering customer loyalty, my expertise in social media marketing enables businesses to effectively leverage the power of social media to achieve their marketing objectives.

    My SMM services encompass a wide range of activities aimed at optimizing brand visibility and engagement across various social media platforms. This includes developing and implementing content calendars, creating and curating engaging content, managing social media accounts, and running targeted advertising campaigns. Fathima also conducts in-depth audience analysis to identify key demographics and interests, allowing for more targeted and effective communication strategies. With a focus on driving results and delivering a strong return on investment,  committed to helping businesses achieve their social media marketing goals in an ever-evolving digital landscape.

  • 04

    Google Ads SEM

    It allows businesses to display ads on Google's search results pages, websites within the Google Display Network, and on YouTube

    Google Ads, formerly known as Google AdWords, is a powerful online advertising platform created by Google. It allows businesses to display ads on Google’s search results pages, websites within the Google Display Network, and on YouTube. With Google Ads, advertisers can target specific keywords, demographics, and geographic locations to reach their ideal audience. The platform operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads. Google Ads provides detailed analytics and performance metrics, allowing advertisers to track the effectiveness of their campaigns and make data-driven decisions to optimize their ad spend

    I specialize in providing top-notch Google Ads services tailored to the unique needs of businesses looking to maximize their online presence and drive targeted traffic to their websites. With a deep understanding of Google’s advertising platform and its various tools and features, crafts strategic ad campaigns that effectively reach the right audience at the right time. Whether it’s creating compelling ad copy, conducting keyword research, or optimizing campaigns for maximum ROI, I utilize my expertise to deliver results that exceed my clients’ expectations.

     

  • 05

    Website Design

    It is about making attractive and easy-to-use online platforms that share a brand's message and get people interested.

    I offer expert WordPress website design services tailored to meet the unique needs of businesses and individuals. With years of experience in this industry, I combine creativity and technical expertise to create stunning and functional websites that leave a lasting impression. Whether you’re looking to launch a brand new website or revamp an existing one, I work closely with clients to understand their vision and goals, ensuring every aspect of the design aligns with their brand identity and target audience.

    My WordPress website design services encompass everything from custom theme development and responsive design to e-commerce integration and search engine optimization (SEO). Utilizing the latest tools and techniques, I build websites that not only look great but also perform seamlessly across all devices and browsers. With a focus on user experience and conversion optimization, my designs are geared toward driving traffic, engaging visitors, and ultimately achieving your business objectives. Whether you’re a small business owner, entrepreneur, or creative professional, I am committed to delivering high-quality WordPress websites that help you stand out in the digital landscape.

My Works

nilayoram-leads-fathima nishni
Nilayoram Leads

It is an agricultural website having many pages and posts

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fathima nishni
Arkik Designs

It is an interior designing and architectural firm website located in Malappuram.

Click Here
fathima nishni
Nilayoram FPC

It is an Farmers Producer Company. Located in Kaimalassery

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fathima nishni
Marko Baleno

It is an E-Commerce website of watches. It located in UAE.

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Valuable feedback
from my client

“Awesome website! I can't thank Fathima Nishni enough for the incredible website she created for our business. Not only does it look amazing, but it's also driving more traffic and leads . She did the best SEO techniques.

Abdul Majeed

Nilayoram Leads

From my
blog post

  • 20 Essential AI Tools for SEO

    Read More

    In the ever-evolving world of digital marketing, staying ahead of the competition requires leveraging the latest technology. One such technological advancement that has revolutionized SEO (Search Engine Optimization) is Artificial Intelligence (AI). AI tools can help streamline processes, provide deeper insights, and enhance the overall effectiveness of your SEO strategy. Here are 20 essential AI tools that can elevate your SEO game.

    1. Google RankBrain

    Google RankBrain is an AI algorithm that helps process search queries. Understanding how RankBrain interprets and ranks content can significantly impact your SEO strategy. By focusing on user intent and creating high-quality, relevant content, you can optimize your site to align with RankBrain’s ranking factors.

    2. MarketMuse

    MarketMuse uses AI to analyze your content and provide suggestions for improvement. It helps identify content gaps, optimize for relevant keywords, and ensure that your content is comprehensive and authoritative, thus improving your chances of ranking higher on search engines.

    3. Clearscope

    Clearscope is an AI-powered content optimization tool that provides keyword suggestions and content outlines. By using Clearscope, you can create content that is both relevant and optimized for SEO, ensuring better search engine rankings.

    4. Frase

    Frase uses AI to help you create content that answers your audience’s questions. It analyzes top-performing content for your target keywords and provides insights on what to include in your articles to rank higher.

    5. Surfer SEO

    Surfer SEO combines AI with data-driven insights to help you optimize your content. It analyzes over 500 on-page signals to provide recommendations on how to improve your content’s SEO performance.

    6. BrightEdge

    BrightEdge uses AI to provide actionable insights into your SEO strategy. It offers tools for keyword research, content optimization, and competitive analysis, helping you make data-driven decisions to improve your rankings.

    7. CanIRank

    CanIRank uses AI to analyze your website and suggest improvements that can help you rank higher. It provides actionable recommendations based on your specific website and the competitive landscape.

    8. Moz Pro

    Moz Pro is an all-in-one SEO toolset that uses AI to provide keyword research, link building, site audits, and rank tracking. Its AI capabilities help you understand what steps to take to improve your SEO performance.

    9. Ahrefs

    Ahrefs is a powerful SEO tool that uses AI to provide insights into your backlinks, keywords, and competitors. It helps you identify opportunities for improving your SEO strategy and increasing your organic traffic.

    10. SEMrush

    SEMrush uses AI to offer comprehensive SEO tools, including keyword research, site audits, and competitor analysis. Its AI-driven insights help you optimize your website and content for better search engine rankings.

    11. HubSpot

    HubSpot’s SEO tools leverage AI to help you optimize your content and improve your search engine rankings. It provides recommendations for on-page SEO improvements and helps you track your performance over time.

    12. Screaming Frog SEO Spider

    Screaming Frog SEO Spider uses AI to crawl your website and identify SEO issues. It provides insights into site architecture, broken links, and duplicate content, helping you optimize your site for better performance.

    13. Yoast SEO

    Yoast SEO is a popular WordPress plugin that uses AI to help you optimize your content. It provides real-time SEO recommendations as you write, ensuring that your content is fully optimized for search engines.

    14. Lumar (formerly DeepCrawl)

    Lumar uses AI to perform comprehensive website audits. It identifies technical SEO issues that could be affecting your rankings and provides actionable insights to help you fix them.

    15. ContentKing

    ContentKing uses AI to monitor your website for SEO issues in real time. It alerts you to any changes that could impact your rankings, allowing you to address problems before they affect your SEO performance.

    16. INK Editor

    INK Editor is an AI-powered writing assistant that helps you optimize your content for SEO. It provides recommendations for improving readability, keyword usage, and overall SEO performance.

    17. SEO PowerSuite

    SEO PowerSuite uses AI to offer a suite of tools for keyword research, site audits, backlink analysis, and rank tracking. Its AI capabilities help you make data-driven decisions to improve your SEO strategy.

    18. RankScience

    RankScience uses AI to run SEO experiments and identify the most effective strategies for improving your search engine rankings. It provides insights into what works and what doesn’t, helping you optimize your SEO efforts.

    19. SpyFu

    SpyFu uses AI to analyze your competitors’ SEO strategies. It provides insights into their keywords, backlinks, and content, helping you identify opportunities to outperform them in search engine rankings.

    20. WordLift

    WordLift uses AI to enhance your content with semantic metadata. It helps search engines better understand your content, improving your chances of ranking higher for relevant queries.

     

    If you plan to boost your website through SEO, contact

    Conclusion

    AI tools have become indispensable in the world of SEO. They provide valuable insights, streamline processes, and help you make data-driven decisions to improve your search engine rankings. By incorporating these 20 essential AI tools into your SEO strategy, you can stay ahead of the competition and achieve better results. Whether you’re optimizing content, conducting keyword research, or analyzing competitors, these AI tools can help you enhance your SEO efforts and drive more organic traffic to your website.

  • Resume Writing for Career Changers

    Read More

    Resume writing is more than listing experiences; it’s crafting a narrative that showcases your unique value to potential employers. Each word and format choice should strategically highlight your skills and achievements, setting you apart in a competitive job market. Whether you’re transitioning to a new industry, pivoting within your field, or embarking on an entirely different path, one of the most crucial tools in your arsenal is your resume. But how do you effectively communicate your transferable skills and experiences to potential employers? In this blog, we’ll delve into the art of resume writing for career changers, guiding you through the process of highlighting your unique journey and positioning yourself for success in your new endeavor.

    Embrace Your Narrative:

    Your career journey is a story waiting to be told, and your resume is the canvas upon which it’s painted. Instead of viewing your past experiences as obstacles to overcome, embrace them as stepping stones that have led you to this moment. Craft a narrative that weaves together the threads of your past roles, highlighting the common themes, skills, and passions that have defined your career trajectory.

    Identify Your Transferable Skills:

    One of the keys to a successful career change is identifying the transferable skills that you bring to the table. These are the skills that are applicable across a variety of industries and roles, such as leadership, communication, problem-solving, and adaptability. Take inventory of your skills and experiences, and pinpoint those that are most relevant to your new career path.

    Tailor Your Resume:

    Just as one size doesn’t fit all when it comes to careers, the same holds true for resumes. Customize your resume to align with your new career goals, focusing on the skills and experiences that are most relevant to the roles you’re targeting. Highlight your transferable skills front and center, showcasing how they position you as a valuable asset to prospective employers.

    Showcase Your Achievements:

    Your past accomplishments are a testament to your abilities and potential for success in your new field. Don’t be afraid to showcase your achievements, even if they were in a different context. Quantify your successes wherever possible, using metrics and data to demonstrate the impact you’ve had in previous roles.

    Bridge the Gap:

    Address any potential concerns or questions that employers may have about your career change head-on. Use your resume as an opportunity to explain the reasons behind your decision to pivot and to articulate how your past experiences have prepared you for this new challenge. Be honest and authentic in your approach, and emphasize your enthusiasm and passion for your new career path.

    If you want to write your resume very professionally, Contact …

    Conclusion

    Embarking on a career change can be both exhilarating and daunting, but with the right approach, it’s entirely achievable. By crafting a resume that effectively highlights your transferable skills and experiences, you can position yourself as a compelling candidate in your new field. Embrace your narrative, identify your strengths, and tailor your resume to showcase the unique value you bring to the table. Your career journey may be evolving, but with a well-crafted resume as your guide, the possibilities are endless

  • What is SEO

    Read More

    Search Engine Optimization, commonly known as SEO, is a fundamental aspect of digital marketing. It’s all about enhancing a website’s visibility in search engine results pages (SERPs) to attract more organic (non-paid) traffic. In simpler terms, SEO helps your website rank higher on search engines like Google, Bing, and Yahoo when users search for relevant keywords or phrases related to your business or content.

    Importance of SEO

    SEO plays a crucial role in driving targeted traffic to your website. When your website appears higher in search results, it increases the likelihood of users clicking on your link and visiting your site. This not only boosts your website’s visibility but also enhances brand awareness and credibility. Additionally, organic traffic generated through SEO tends to have higher conversion rates compared to paid traffic, making it a cost-effective marketing strategy in the long run.

    Understanding Search Engines

    To grasp the concept of SEO, it’s essential to understand how search engines work. Search engines use complex algorithms to analyze and rank billions of web pages based on various factors. These factors include relevance, authority, user experience, and more. By optimizing your website according to these factors, you can improve its chances of ranking higher in search results.

    On-Page SEO

    On-page SEO refers to optimizing individual web pages to improve their search engine rankings and attract more relevant traffic. This involves optimizing elements such as title tags, meta descriptions, headings, content, images, and URLs. By incorporating relevant keywords naturally throughout your content and ensuring your website is user-friendly and accessible, you can enhance its on-page SEO and improve its visibility in search results.

    Off-Page SEO

    Off-page SEO focuses on activities outside of your website that influence your search engine rankings. This includes building backlinks from reputable websites, engaging with your audience on social media, and establishing your brand’s authority and credibility online. By earning quality backlinks from authoritative sources and fostering relationships with your audience and industry influencers, you can boost your website’s off-page SEO and improve its overall search engine performance.

    Technical SEO

    Technical SEO involves optimizing the technical aspects of your website to improve its crawling, indexing, and overall performance in search engines. This includes optimizing site speed, fixing crawl errors, implementing structured data markup, optimizing for mobile-friendliness, and more. By ensuring your website is technically sound and adheres to search engine guidelines, you can enhance its technical SEO and provide a better user experience for both visitors and search engines.

    Local SEO

    Local SEO is essential for businesses targeting a local audience or operating in specific geographic locations. It focuses on optimizing your online presence to appear in local search results when users search for products or services in their vicinity. This includes optimizing your Google My Business listing, obtaining local citations, encouraging customer reviews, and creating locally relevant content. By prioritizing local SEO, businesses can increase their visibility among local customers and drive foot traffic to their physical locations.

    Conclusion

    In conclusion, SEO is a vital component of digital marketing that helps improve a website’s visibility and attract more organic traffic from search engines. By understanding the basics of SEO and implementing best practices such as on-page optimization, off-page strategies, technical enhancements, and local SEO tactics, businesses can enhance their online presence, attract more qualified leads, and ultimately drive growth and success in the digital landscape.

  • Perfect responsive website using WordPress

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    Perfect responsive website using WordPress

    In today’s digital age, having a responsive website is crucial for success online. With the increasing use of smartphones and tablets, users expect websites to adapt seamlessly to different screen sizes and devices. WordPress, a popular content management system (CMS), offers a range of tools and features to create a responsive website that looks great on any device. In this blog post, we’ll explore how to create the perfect responsive website using WordPress, covering key aspects such as choosing a responsive theme, optimizing for mobile devices, and testing across different screen sizes.

    Choosing a Responsive Theme:

    The first step in creating a responsive website with WordPress is choosing a responsive theme. A responsive theme is designed to adjust and adapt to different screen sizes, ensuring that your website looks good and functions well on desktops, laptops, smartphones, and tablets. When selecting a theme, look for options that are labeled as “responsive” or “mobile-friendly” to ensure compatibility with various devices.

    Customizing Your Theme:

    Once you’ve chosen a responsive theme, it’s time to customize it to fit your brand and style. WordPress offers a range of customization options, allowing you to personalize your website’s appearance and layout. Customize elements such as colors, fonts, and layout settings to create a unique look that aligns with your brand identity.

    Optimizing for Mobile Devices:

    With the majority of internet users now accessing websites on mobile devices, optimizing your website for mobile is essential. WordPress makes it easy to optimize your website for mobile devices by providing tools and features to ensure a seamless user experience. Consider the following tips for optimizing your website for mobile:

    1. Use a Responsive Design: As mentioned earlier, choose a responsive theme that adapts to different screen sizes and devices.
    2. Optimize Images: Compress and resize images to reduce load times on mobile devices.
    3. Simplify Navigation: Streamline your website’s navigation menu for easy access on smaller screens.
    4. Use Mobile-Friendly Plugins: Ensure that any plugins you use are compatible with mobile devices and do not interfere with responsiveness.

    Testing Across Different Screen Sizes:

    After customizing your theme and optimizing for mobile devices, it’s essential to test your website across different screen sizes to ensure a consistent user experience. WordPress provides built-in tools for previewing your website on various devices, including desktops, laptops, smartphones, and tablets. Additionally, you can use external tools such as Google’s Mobile-Friendly Test to check your website’s responsiveness and identify any issues that need to be addressed.

    Conclusion:

    Creating a perfectly responsive website using WordPress requires careful planning, customization, and testing. By choosing a responsive theme, customizing your website’s appearance and layout, optimizing for mobile devices, and testing across different screen sizes, you can ensure that your website looks great and functions well on any device. With WordPress’s user-friendly interface and robust features, building a responsive website has never been easier.

Lets work together

Contact me today to discuss how I can help your business unleash its digital potential. I am here to optimize your online presence and achieve your marketing goals effectively.

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